Imagine increasing your average wine by the glass sale by 25% or more. Can you afford to ignore Le Verre de Vin?

Consumers world-wide have demonstrated time and time again their willingness to 'trade-up' to better quality wine by the glass. Key to stimulating this demand is the offer of an enticing range of wine by the glass, delivered fresh from the bottle. Boosting the sale of premium wines in this way not only ensures increased customer satisfaction, it also results in significant trade-up and the much wider appeal of your business as a wine destination. All these factors contribute to significant increases in profit which more than justify your investment in the service.

With Le Verre de Vin in place and the new service launched, progressive retailers quickly see further opportunities to increase profit and enhance service. Food and wine matching, recommended wines-of-the-week and tasting flights are amongst the many marketing tools used.