When a reputable restaurateur and steak house aficionado is wowed by a wine preservation system, that says a lot about the technology on display. So, when Dean Laplant of DC Steak House, Arizona, purchased Le Verre de Vin Twin Pod Bar, he made it the focal point of his intimate wine bar and seized the opportunity to delight his guests with an elevated wine by the glass service.
Jeff Lowder, Manager at DC Steak House, shares his excitement about the “infinite possibilities” their new wine preservation system will make and his plans for a new wine by-the-glass program. “Guests come to us for quality wines at reasonable prices,” says Jeff Lowder. “They enjoy popular brand names and we’re proud of our seasonal wine by-the-glass lists because of the variety and different price points that we have on offer.”
With a wine selection that is finely tuned to complement their quality-inspired menu, DC Steak House has plans to use their new wine preservation system to expand by-the-glass options. “We currently serve 55 wines and 17 of those are by-the-glass. Our reds are the most popular and a premium by-the-glass sells for $26 such as the Robert Mondavi ‘Oakville’, Napa 2013”. With a reliable wine preservation system, the team is keen to build on their reputation for quality with unbeatable freshness.
“Before the addition of the Le Verre de Vin, we couldn’t consider expanding our by-the-glass options. Even with other preservation systems, we were limited by space and the ability to try premium bottles which could be costly. Today, we can eliminate the fear of trying new wines, expanding our sparkling range without worrying about spoilage waste and offer a wider range of trade-up options. With Le Verre de Vin we literally have carte blanche. We can offer anything. This is a real growth opportunity for us. Our customers are about to see a lot more choice and continued quality in our upcoming new wine list.”
Not just thrilled about new product options, Jeff also sets his sights on advancing his existing vendor relationships and building new sales opportunities. “We have a good reputation among our vendors and we’re keen to explore new wines and take advantage of sales. We always pass on our savings to our customers. With a reliable preservation system, we’ll create new wins for our vendors and our customers at the same time”.
Left: A Twin Pod Bar at only 39 Inches wide, displays and temperature controls (two zones) 16 wines. The multi-light display has 7 options from discretely dark to vibrant colors, making it the ideal wine serving station.
Le Verre de Vin sets the ‘Wow’ factor
The Le Verre de Vin compels guests to take a second look across the bar they are well familiar with, and observe something new; a chic brightly lit counter display containing some of their favorite choices of wine, perfectly preserved and ready to accompany their meal. It starts a conversation with the customer in which freshness, temperature control, quality, and value become synonymous with DC Steak House’s by-the-glass program, “Once our bottles are in the Pod Bar and all lit up they simply wow guests. It’s the start of a great service experience”.