In the second of our blog series on wine preservation, Matt Berendt, Managing Partner at leading wine bar – The Grove Wine Bar and Kitchen, Texas – tells us why Le Verre de Vin is so essential to building customer loyalty and offering a wine-by-the-glass service that exceeds expectations.
Building a loyal customer base is the crux of any successful business.
As a thriving neighborhood restaurant in Austin Texas, The Grove Wine Bar and Kitchen is one of the few wine bars that can claim very high retention among locals. It’s also one of the few known for a casual, comfortable, and fun wine-by-the-glass program that keeps their guests wanting more. Matt credits much of that to their value offering, enhanced by their relentless effort to be flexible and service focused. In any given week, “We are probably going through 15-20 cases of sparkling wine by the glass.” Here, speed to preserve is key.
At The Grove, this translates into delivering the #PerfectServe. “We know it is important to serve the wine at its very best. We want to win the trust of our guests with their first taste.
“People often feel like they haven’t been rewarded by that kind of risk in the past. If they receive a glass of wine that has been open for a day or two and it hasn’t been preserved, the results are certainly memorable, but for all of the wrong reasons. So, if you don’t get it right the first time, they aren’t going to make another choice with you again.”
By getting it right, Matt and his team of servers know an effective preservation system is critical to maintaining the quality of the product, so the positive guest experience feels “As if it was the first glass poured from the bottle right—otherwise you’ve pretty much failed at the whole service aspect of it. You wouldn’t serve an hour old entree that’s been sitting in the kitchen under the heat-lamp, so why would you serve a glass of sparkling wine that has lost its fizz? In terms of quality, the product would suffer and the impact, certainly over time, could be significant in customer loyalty terms.”
Pictured above: Le Verre de Vin Classic wine preservation system,
a proven favorite among leaders in wine-by-the-glass service is
used at The Grove Wine Bar and Kitchen.
Pictured Below: Le Verre de Vin Tower
How does Le Verre de Vin help differentiate The Grove Wine Bar and Kitchen from every other restaurant in their locality?
To rapidly respond to guest requirements, Matt and his partners believe it has been necessary to equip their servers with the ability to use a preservation system that makes it easy to transition between wines. “My past experience with other wine preservation systems and wine dispensers proved they wouldn’t be conducive to the extensive wine-by-the-glass program and the high volume of sparkling options we have at The Grove.
“We needed something really simple and easy for bartenders to use. You know, typically, every time they poured a glass they would reseal it. That really slows down the service. With Le Verre De Vin, it’s pretty much a few seconds to stick a stopper in it, create a vacuum, or re-pressurize. There is no real set-up, so it really works into the regular flow of pouring wine by the glass. When it comes to ease and speed, Le Verre De Vin is by far the best.’
With eight years of Le Verre de Vin experience embedded into their usual business practice, Matt is confident his program meets guest expectations. Sparkling wine-by-the-glass sales takes 3 of the top 5 positions in terms of sales, “I do feel like our guests notice the quality, speed, and ease of our service. They are confident when they come here they are going to get a fresh and a highly-carbonated glass of sparkling wine – at least if that is how it was made.”
The relationship between a reliable preservation system and a strong by-the-glass program is a key component to building customer loyalty. The Grove is another example of leading operators using Le Verre de Vin to equip their teams with the best tools to deliver exemplary wine-by-the-glass service that has become the local benchmark for quality, variety, and perfection. Now, more than ever, is the right time to respond to hardworking teams and diverse guest demands with a preservation system that exceeds expectations. Check out Le Verre de Vin for your best wine preservation system.