Sparkling wines are expected to continue their growth this season and well into 2018. At Bermar America, we’re excited that customer demand has moved a trend into a sustained growth opportunity for operators of wine-by-the-glass programs. We have seen a marked increase in demand from savvy operators who are seeking to serve an enticing range of sparkling wines. Operators from every level of restaurant service, from casual to fine dining, are seeking to elevate their sparkling and Champagne by-the-glass service. However, the key issues have always been how to keep open bottles fresh to guarantee quality and eliminate expensive waste.
The new extended range of Le Verre de Vin Champagne preservation systems provides the ideal solution. Thousands of the leading wine service professionals trust Le Verre de Vin to give them the confidence that they need to showcase a wider range of wines. At the same time, operators benefit without throwing profits down the drain and gain 21 days of preservation which guarantees quality for every guest.
Demand for sparkling wines are forecast to boom
Americans are definitely embracing sparkling wines and sales of Champagne and Prosecco show it. Notably, in 2016, 31% of new wine buyers chose Prosecco and not just during the holiday season, so demand is applicable all year-around. Additionally, new buyers are broadening their tasting experience to explore sparkling wine options from new regions.
Growth for sparkling wines
US Champagne sales growth is now upwards of US$550 million, replicating sales volumes not seen since 2007. Local wineries making sparkling wines offer a variety of options and a local narrative that speak to the growing millennial consumer segment. In fact, reports as early as 2015 highlight the popularity of domestic wines that continue to benefit from consumer interest.
Sparkling wine-by-the-glass programs
Many have yet to catch up with demand. In 2015, researchers in the US observed that 24% of wine drinkers only bought wine-by-the-glass at restaurants with prices ranging from $7 to $15 per glass. However, many operators still offer a limited selection. Today, many wine drinkers are willing to trade up to premium wines. And with millennial consumers accounting for 30% of the market and 40% being occasional drinkers, industry experts believe that wine-by-the-glass requests are increasing. This means operators are only scraping the surface on what they could earn from this huge potential.
Leading Champagne Bar Operator Opens New Location
Widely considered a pioneer in Champagne Bars, Hervé is an authority on luxury wines and a longstanding Bermar customer. Over the years, Hervé has built multiple reputable businesses most notable for their impressive assortment of 100 Champagnes and sparkling wines. Hervé believes that a wide selection of by-the-glass bubbly offers guests a unique experience in which they can explore and indulge while also expanding their palettes. Read more in ‘an Interview with Hervé Rousseau, Flûte’ HERE.
Put a sparkle into your wine-by-the-glass sales
So, how can operators fill the significant gap between what the consumer desires and what the majority of on-trade operators are offering in terms of wine-by-the-glass?
They turn to the experts at Bermar. Le Verre de Vin & Pod Bar Systems are the only products in the world that can precisely preserve sparkling wines and Champagnes. Many savvy operators are quick to see the returns that are on offer. The systems allow our customers to reseal an infinite number of open wine and Champagne bottles and to serve each pour as fresh as the first, up to 21 days after first opening. This puts more cash into the tills of operators and satisfies your increasingly discerning wine drinkers. Contact the Bermar team to unlock the potential for new sparkling wine sales this year.