Whether you’re planning a traditional or adventurous celebration, the holiday season is a time to bring out the festive glassware, put on a generous menu, and top it all off with wines and Champagnes that will out-savor your holidays past!
At Bermar, we love this time of the year! If you joined us at the Plaza champagne bar in New York last week, you’ll know we have some great ideas for festive drinking. Here are our top 5 tips for a holiday season filled with wine & Champagne by-the-glass offers that will have you merrily pouring into the New Year!
Serve Champagne by-the-glass from Magnums
Serving customers from a Magnum is an impressive and decorative way to bring in the celebrations! The Magnum says it all – the show, the flair, and the obvious symbol of generosity is hard to beat. It’s sure to catch the eye of your other guests who won’t resist ordering the same! Don’t worry if you have half a bottle left at the end of the evening. With Le Verre de Vin Champagne preservation systems you can re-seal this large format bottle and lock in the fizz and freshness.
Add Dessert Wines, Vintage Ports, and Sherry to your by-the-glass program
Smooth, rich, and full of flavor, nothing screams ‘it’s the holiday season’ more than the sweet warming taste of dessert wines, usually reserved for an after-dinner sip with cheese or relished at the bar with a selection of warm nuts. Your guest will welcome this seasonal treat, which is just a little bit naughty, nice, and sometimes served with a touch of spice.
Trade-up! – ’Tis the season to splurge after all’
Greet your guests with a premium wine and Champagne selection they can enjoy by the glass. They will happily pay a little extra for a glass of something truly special. With the freedom of a Le Verre de Vin wine preservation system, you’ll help them kick start the holidays with an affordable treat and toast to the New Year in style!
Make sure it’s easy for your staff to make a recommendation
With more people socializing, drinking, and dining, there will be lots of questions and requests for wine recommendations. Your servers will be able to ‘pair wine like a pro’ and serve with confidence knowing your wine preservation system keeps your wines and Champagnes in perfect condition. Your guests will appreciate the suggestion and will often go with a good recommendation, pour after pour.
Be prepared with food & wine pairing suggestions
What is the best selection for my meal? Should I try this one or the other? Make sure your servers have a favorite wine for both still and sparkling by-the-glass selections. This makes it easy for them to make suggestions. At best, ensure they’re prepared with your menu selection and seasonal wine selection. If staff are aware of which particular wines or champagne the chef recommends with particular dishes, they can guide customers who are more likely to order a glass to accompany each course. These wine suggestions in a safe, trusted environment are exactly what wine enthusiasts yearn for, which results in a feeling of receiving great value.
Top up those glasses and bring on the cheer! We hope you’ll try our suggestions for wine and Champagne by-the-glass offerings. It will encourage your guests to try more options and indulge in the season’s festivities! In the unlikely event you have any unfinished wines and Champagnes, you can rely on your Le Verre de Vin system to preserve your opened bottles well after the New Year.
Cheers & Merry Christmas, Happy Holidays and a Happy New Year from all of us at Bermar.
Bermar Marketing Team