Any restaurateur with a successful wine-by-the-glass program in 2016 will tell you delivering a great pour, as the winemaker intended, requires an investment in maintaining the freshness, temperature, and taste of the wine. Therefore, each time the bottle is uncorked, your guests should experience it as if it were the first glass, even if it’s the last.
What investment is required in 2017? Based on the growth in 2016, elevating your wine-by-the-glass service in 2017 with a prudent investment must be a priority. The right commercial grade wine & Champagne preservation systems do require an investment, but when you crunch the numbers, it is quite modest with a fast return on investment. It becomes quickly apparent that not making this investment will cost you more in waste, lost sales, and lost customers.
At Bermar, we are passionate about quality and we work with tens of thousands of new customers each year who are equally passionate. We understand preservation is vital if you want to serve wines and champagnes in prime condition. With the fastest and most precise wine preservation technology on the market, the Le Verre De Vin collection of wine and Champagne preservation systems offers restaurateurs the highest performance. Combine that with the lowest ‘cost per pour’ and therefore a lower cost of ownership compared to other systems, such as wine dispensers, domestic vacuum preservers, and nitrogen gas canisters, Le Verre De Vin wins hands down .
A great pour means…
Little to no waste for your by-the-glass program.
By precisely creating an optimum vacuum seal on opened still wine bottles, and by injecting the precise amount of CO2 into an opened sparkling wine bottle, you can virtually eliminate wastage. These savings are often very significant and can amount to 6-8% of sales. With Le Verre de Vin you can decrease this waste to a fraction of your current ratios. This 6-8% savings adds up to significant amounts of $30 to $50 per day or $25,000 per year for the average restaurant. We’ve witnessed the benefits of a wine-by-the-glass experience and the positive effects it has on sales and profits for businesses like Corks Out. With the right system in place, the wine will be just as fresh when you reopen it, which results in money saved, spoilage avoided, and a guest delighted.
Confidence with every pour.
Today’s wine drinkers have proven they are willing to ‘trade-up’ to a better wine experience, but they need confidence they are going to be served premium wine served in a premium way, what has become known as #PerfectServe – Show, Taste, Pour & Enjoy. The confidence of the staff is critical to delivering premium wine service, invoking the reassurance the guest needs to be enticed to spend more.
Implementing truly effective commercial grade preservation will create this confidence. By worrying less about storage, controlling temperature, oxidization, and sparkling wines going flat, your staff can focus on your guests and amplify the special experience, thereby building value and loyalty. Serve perfectly preserved wine with confidence and your guests will venture out of their comfort zone to try new wines without the apprehension of buying an expensive bottle.
Satisfied, returning customers.
They say ‘Great Memories are made with good wine…’, and we agree. Restaurateurs reap the rewards of guest retention and return rates when a positive and memorable experience is attained. Once your guests are confident their wine is being served at peak freshness, they will return time and again for the same great service. By ensuring a great pour, you can sell more expensive wines at higher profit goals per pour and you help to build positive memories—a key attribute of quality service.
The Le Verre De Vin technology is unrivaled in its class for superior reliability, simplicity, and efficiency. By controlling the quality of all opened bottles, you can reduce waste and serve with confidence while enhancing your customer service experience. Great customer service can only be achieved if the same attention to detail is maintained from the first pour until the last drop, just as the winemaker intended.
Make 2017 a great year for your wine-by-the-glass service, invest in #PerfectServe – Show, Taste, Pour, and Enjoy!