2016 will be remembered as a year marked by higher expectations. Millennials seeking new tastes and more choice drove palate diversity, and savvy wine drinkers demanded better quality and value from their wine-by-the-glass services. As we settle firmly into 2017, the Bermar team takes a look at what greater demand, higher expectations, and increased exposure will mean for wine service and the wine preservation systems needed to deliver the best wine experience possible.
A Bold Brand for Bermar = Greater Customer Appeal
Faster and more precise, the new Le Verre de Vin collection features the lowest ever power consumption and cost of ownership for those expecting more elegance, precision, and appeal from their preservation systems.
“When we began work on the new range, we had to reconsider everything that defines world-class wine & Champagne preservation systems – power, precision control, sustainability, and reliability. We set our engineers the challenge of finding the perfect design for every element. The result is a complete revamp, the most elegant, exact, and contemporary range of preservation systems from the traditional Classic and Compact models to the contemporary Tower and Pod Bar ranges. The new Le Verre de Vin models are not only more aesthetically appealing but tick the boxes on speed and precision, yet with our lowest ever power consumption and cost of ownership,” explains Tom Berresford, Operations Director. Read MORE
Bubbling to the Top of the List = Sparkling Buyers Rise
Pop, Fizz, and Pour, perfectly served sparkling wines and champagnes exceed guests’ expectations and are essential to building customer loyalty.
The speed, efficiency, and simplicity of our sparkling wine and champagne preservation systems have been noted as the key to wine bar success and the hallmark of a great by-the-glass program. Our long-term customers, The Grove Wine Bar and Kitchen, are among some of the country’s multi-award winning restauranteurs and experts in their field (Yono’s, Elbow Room) and they testify to Le Verre de Vin efficiency and quality. This year, we continue to help them to meet demand and command the by-the-glass space with unparalleled service.
“Sparkling wines and champagne continue to grow in demand, particularly around the holidays and toward the summer months. Wine savvy, taste curious, and price aware guests will embrace the holiday festivities with an intention to enjoy quality sparkling wines especially by-the-glass. The temperature, taste, and freshness must be perfect and by definition, it simply cannot be substituted with a lackluster alternative. Le Verre de Vin & Pod Bar is the professionals’ choice for a system that allows servers to reseal, repressurize and repour in one flow, effectively preserving the quality of the bottle and maintaining that fizz,” shared Richard Hewitt, CEO Bermar America.
Show Stopping Stand at NRA = Innovation Drives Sales
Our industry leading wine-by-the-glass preservation system was a head turner at the NRA (National Restaurant Association) in 2016. This year, the event will once again mark an opportunity to stand and deliver! So, join us 20th May – 23rd May in Chicago at booth #3976 to experience Le Verre de Vin and see how our range can enhance wine programs and attract the optimal amount of profit from every glass poured.
Building momentum on the launch of our new product range was one of the key highlights of 2016. Greater exposure of our industry leading wine-by-the-glass preservation technology was a game changer and attending one of the most popular industry events gave us a unique platform to showcase our proven technology for precision and excellence.
This year we intend to showcase our product range at the 2017 NRA trade show. This event represents the largest foodservice trade association in the world —supporting over 500,000 restaurant businesses. Our range of award-winning Le Verre de Vin wine preservation systems, Pod Bar displays, dispense cabinets and our new Champagne only preservation systems present a unique opportunity to demonstrate the systems’ operations with a number of wines and Champagnes by the glass, all served in perfect condition, allowing for the ideal service experience.
Please visit us at Booth # 3976, we’ll have a glass ready for you!
Trading Up Options = Double-Digit Profitability
Well-versed wine drinkers are not only opting for sparkling wine choices but are increasingly experimenting with higher-priced options. This signals an interest in greater choice, range, and quality as well as the customers’ willingness to try by-the-glass wines at premium prices as long as they are confident in the service.
Offering these sought after ‘Trade-up’ wines served with ‘Perfect Serve’ will increase sales and keep high-value guests coming back for more. According to a recent Wine Market Council survey, 20% of high-frequency diners are dining out more often, and 24% are spending more on wine when they do.
By-the-glass is by far the number one factor prompting a diner to order wine and spend on a ‘Trade-up’ experience according to the same Wine Market Council survey. However to win their business you must remove the number one barrier that makes diners hesitate……the fear of being served a tired, stale or fully oxidized glass of wine.
Le Verre de Vin & Pod Bar systems are the only products in the world that can precisely preserve both still wine and Champagne. The systems allow our customers to reseal an infinite number of open wine and Champagne bottles and to serve the last pour as fresh as the first, up to 21 days after first opening. In the USA, we know operators with a Le Verre de Vin system or Pod bar in place see an average increase of 13% in the volume of wines they sell by the glass compared to operators without a Le Verre de Vin or Pod bar in place. More profitable ‘Trade-up’ sales increase and waste is eliminated. The Wine Market Council suggests that double-digit growth is expected for this market and will continue well into 2017.
Your guests are ready for premium wine service, are you?
There has never been a better time to broaden your sparkling wine and Champagne menu, add more premium options to your menu, and ensure you have Le Verre de Vin as a component of your by-the-glass program. A quality wine-by-the-glass program will attract the high-value guests you want and keep them coming back for more, thereby boosting those critically important guest retention and return rates. Ensure you raise the bar and redefine the benchmark for quality in your wine-by-the-glass service this year.