Here is an outline on why effective wine preservation that ensures quality product and service for both still & sparkling wines is so critical to exceeding guests expectations.
The record demand for sparkling wine continues to elevate the need for better product quality and unparalleled guest service. Your consumers—particularly millennial women—are looking for great presentation, wines that are fresh, and their natural effervescence is maintained once uncorked. The temperature, taste, and freshness must be perfect and by definition, it simply cannot be substituted with a lackluster alternative.
At this time of the year, demand for a glass of light sparkling wine is expected to peak. Wine savvy, taste curious, price aware guests will embrace the holiday festivities with an intention to enjoy quality sparkling wines, especially by-the-glass.
Leading restaurateurs who understand the challenge the peak season will bring are winning. The Grove Wine Bar and Kitchen in Texas is one such example. The bustling neighborhood restaurant is also home to one most successful wine bars in town. Owners – Matt Berendt and his partners — steadily built their eight-year wine-by-the-glass program to include one of the fastest growing selections of sparkling wine within 20 miles. Today, their range comprises almost 50 wines! The team depends on the Le Verre de Vin system to preserve their wines, allowing them to offer a flexible, customer oriented service.
“We picked Le Verre de Vin because of its simplicity, effectiveness, and speed. There are several factors to consider when choosing a wine preservation system, but the most important thing is we serve our customers the wine at its best,” explains Matt Berendt – Managing Partner at The Grove Wine Bar and Kitchen. With The Grove’s solid reputation for quality and extensive sparkling wine list, Matt knows successful wine preservation is key to its success and continued growth. “Le Verre de Vin is the most effective at what it does, especially when it comes to sparkling wines. It precisely re-pressurizes opened bottles and locks in their natural fizz. We get a perfectly preserved sparkling wine for as long as we want. And, being realistic, three weeks is as long as we require. It’s kind of a no-brainer.”
Preserving the Fizz
As the sparkling wine category continues to trend, it generates new clientele willing to try an assortment of tastes to suit their differing palates, “In our little world it seems like sparkling wine just keeps growing as a category. It’s pretty exciting. It’s one of the most fun categories. Sparkling wine is what we see people drinking even to the exclusion of having a red wine during dinner,” Berendt says.
Part and parcel of an extensive wine selection is the acceptance some wines will move slower than others. Slower moving wines require a fast and effective preservation system, especially for sparkling wine options. Matt explains, ‘Usually, if you have a wine that isn’t moving fast, you really don’t have more than a day with it before it isn’t any good to sell. With the right system in place, I can’t really remember the last time someone returned a glass of wine saying it had expired, had oxidized or something was flat. That pretty much doesn’t happen anymore.
“You will have some wines that move a bit slower. They tend to be the type of wines that are not as well known. Guests simply aren’t familiar with the grape or brand. By offering a wine-by-the-glass option we make it easier for guests to try something new. It takes away the risk of spending on an entire bottle and is more appealing to a growing segment of curious wine buyers.”
An effective wine preservation system is the hallmark of a great wine-by-the-glass program. And the holiday season’s festivities will increase the demand for sparkling wine. Mark and his partners know Le Verre de Vin is a key component to their continued success. Guests anticipate quality products, an extensive selection to choose from, and the flexibility to order by-the-glass. Tis’ the season for great memories! The Grove Wine Bar and Kitchen is commanding this space with a common-sense approach to delivering the #PerfectServe.